One team. 150+ years experience.
Our experiences in the footwear industry have shaped our drive to create a better way of working. While we embrace digitization, this is still a relationship-based business, and people are at the heart of meaningful change. They need the right tools to be more collaborative and efficient — impact their organizations and our world significantly.

Szilard Szurdok
Founder, Chairman & CEO
Szilard believes in the future, “Weev will be the NFT in the metaverse in the supply chain.”
Daniel Tschuemperlin
Co-Founder & Brand and Business Development
Daniel Tschümperlin, born into a sports and shoe family in the 5th generation, can look back on a successful career in the marketing, fashion and sports industry, He has held various global executive leadership roles in the industry throughout his career, including at Bally and in the adidas Group as a strategic advisor and as Chief Brand Marketing and Product Officer of a brand within the adidas Group. He has a successful track record in integral industry innovation in the fashion and sports industry and in turnaround situations for global brands based on their DNA.
Mirco Horst
COO
Mirco leads operations and transformation at Weev. With extensive experience in digital innovation, process optimization, and scaling organizations across global industries, he drives operational excellence and builds scalable structures for our platform. His expertise helps Weev deliver maximum value to brands, suppliers, and partners worldwide while shaping the future of fashion through AI, transparency, and digital supply chains.
Fabian Herdieckerhoff
Chief Marketing Officer
Fabian brings over two decades of experience in the global luxury industry, having led brand and marketing strategy for icons like IWC Schaffhausen, Burberry, Van Cleef & Arpels, and Cartier. A passionate brand builder and storyteller, he’s shaped international campaigns, developed boutique concepts, and helped transform niche players into globally recognized names. As founder of Monceau GmbH, he has also advised luxury start-ups and private equity on branding, innovation, and digital transformation. At Weev, Fabian will help us define how timeless values meet next-gen technology. His appointment marks a bold step in bridging the world of luxury with the cutting edge technology of Weev. We’re thrilled to build the future of digital innovation, identity, and storytelling together.
Marc Fiebach
Head of Business Development EMEA
Frank Meyer
Mgr. Technical Partners & Services
Frank oversees the scanning, 3D design, and onboarding process for the Weev's customers. With his three decades of industry expertise, Frank's goal is to bring new technologies to Weev's customers and feels strongly the Platform will be the cutting edge of technology for the footwear industry. He feels very strongly that the Weev Platform is the future and companies who become customers on the Platform will be on the cutting edge of technology for the footwear industry.
Tilo Jaehn
Group CTO
Gustav Wypych
CTO
Na Geng
Director of Sales Operations, China
Paul Vando
Director of Sales, America
Paul Vando brings over 25 years of expertise in the footwear industry, specializing in product and materials development, design, and engineering. His strong leadership and communication skills, strategic planning, and organizational abilities make him a valuable asset in any setting. Paul has collaborated with some of the footwear industry's most iconic brands, including FILA, Kenneth Cole, Steve Madden, Frye, Marc Fisher, and Bruno Magli. His extensive experience with these renowned companies underscores his ability to drive innovation and deliver high-quality products that resonate in the market. Throughout his career, Paul has successfully managed product and design teams across the USA, China, Italy, Mexico, and India. His deep knowledge of product and materials sourcing, engineering, and technical services is complemented by regular engagement with senior management. Additionally, his fluency in Italian and Spanish enhances his effectiveness in international business environments.
Cly Aydin
Director, Türkiye
Joel A. Hernandez Duran
Sales Manager Mexico
With more than 20 years of professional experience in the leather-footwear chain, Joel is focused on driving sustainable growth and operational efficiency in Business development and management to lead into strengthening product portfolio and open new commercial horizons, always aligned ethically. He brings a diverse perspective and innovative solutions to the teams he collaborates with, always seeking excellence in each project.
Andrew Gay
Business Development Iberia
With over 40 years of experience sourcing footwear in Portugal, Andrew recognized the potential of Weev to transform the industry into a more transparent and efficient marketplace. By addressing supply chain issues, increasing the speed of developments, and lowering costs, Weev is also advancing sustainability goals. Andrew’s deep expertise and commitment to innovation drive his passion for leveraging digital solutions in footwear sourcing.
Dominika Pluska
Global Head of Business Development
Dominika is a strategically minded business leader with a global outlook and a strong foundation in design, fintech, and sustainable fashion. She grew up in the shoe industry, having been immersed in her family’s footwear factory in Poland—an early exposure that shaped her deep understanding of manufacturing, entrepreneurship, and product-driven business. At weev.one she leads global business development with a focus on Poland, Eastern Europe, and Turkey. Her responsibilities include driving Salesforce-led pipeline growth, expanding corporate accounts, and forging partnerships with suppliers, manufacturers, and innovation hubs. Her approach blends market insight with localized strategies and long-term ecosystem collaboration. Previously, Dominika co-founded and scaled a sustainable fashion label and a digital-first fintech venture, developing brand experiences and growth strategies across digital platforms. Today, she channels her expertise into helping Weev scale internationally—supporting the fashion industry’s transition to a smarter, faster, and more transparent future.
Advisory Board
Guntram Friede
Guntram Friede is an experienced figure in the European technology marketing landscape, currently serving as the Vice President of Marketing for the EMEA region at the process intelligence software company, Celonis. With a career spanning key leadership roles at major tech companies such as Salesforce or MuleSoft, and as Startup investor and advisor, he has established a reputation for driving growth and shaping marketing strategies for innovative software-as-a-service (SaaS) products. Guntram’s expertise lies in B2B Revenue Marketing, with a particular focus on go-to-market strategies for SaaS companies. He is recognized for his ability to build and lead high-performing marketing teams and for his data-driven approach to marketing campaigns.
Reto Meyer
Reto Meyer is an expert in brand strategy and creative business development. With many years of experience in strategy, communication and design, he supports companies in transformation and brand building. As a member of the advisory board, he contributes entrepreneurial thinking, creative drive and an acute awareness of emerging trends.
Roger Franz Wilfinger
After three years on the Board of Directors, Roger Franz Wilfinger will remain closely connected to Weev AG – taking on the role of Member of the Advisory Board. With his exceptional ability to connect people, ideas, and businesses, he is recognized as one of the most effective bridge-builders within the Swiss innovation and business landscape. As a proven expert in the beverage and functional food industry, Roger brings not only deep product and market knowledge, but also a strong strategic understanding of brand positioning and sustainable growth development. His entrepreneurial track record, brand-building expertise, and international business experience make him a highly valuable source of inspiration for Weev. His pioneering role in driving Swiss innovation – consistently guiding ideas from concept to market maturity – has been particularly influential. With his innovative mindset, strong commitment to quality, and keen sense for scalable business models, Roger Franz Wilfinger will continue to shape and inspire Weev’s expansion into new industries in his new role.